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The Technical Content Benchmark Report 2024
Technical content has the power to make a major impact on many different areas of your enterprise. From slashing support costs to boosting leads and NPS, Zoomin reveals the metrics you need to refine your strategy for maximum impact.
In this report, we meticulously analyzed content interactions of over 97.6 million user sessions from 136 countries, providing a detailed overview of the technical content landscape for 2024.
This report includes the most essential KPIs to track, as well as industry benchmarks for each KPI and tips for improvement.
The Self-Service Rate quantifies the proportion of sessions where users successfully address their concerns without escalating to support tickets. A high rate is indicative of operational efficiency, substantial cost savings, and, crucially, heightened user satisfaction.
Another KPI to keep a close eye on is the percentage of successful and unsuccessful search queries on your site. Monitoring successful vs. unsuccessful searches is vital in assessing search efficiency. A high success rate signifies effective search mechanisms, contributing to positive user experiences and reduced site abandonment.
The monthly growth rate of GPT Search usage has surged by 318.52%, signaling a trend toward users preferring intuitive, conversational methods to seek information.
